Tag Archive for: customer experience research

On 15 March each year, World Consumer Day celebrates the power of the consumer and their role in the global marketplace. Established by the United Nations in 1983, World Consumer Day recognizes the importance of consumer rights and highlights their contribution to the economy. This day calls for increased public awareness of the rights and responsibilities of consumers, as well as their contribution to the sustainability of the global economy. As such, World Consumer Day is an important opportunity to reflect on the impact we have as consumers and to look at ways to celebrate our role responsibly.

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According to a recent report by Raydiant, 60.3% of customers abandon a business due to a bad experience. With the potential for high ROI and happier customers, why wouldn’t your company want to pay more attention to what your customers are saying and stand out?

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The end of the year is often associated with increased spending and consumption in retail, especially during the holiday gift-giving season. Find out how a very special segment is preparing for this festive time! BARE shares an article on consumption this holiday season.

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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying? Read more

Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.

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In a world where marketers get messages in front of millions of prospects with a simple click,  the ability to make those offers feel personalized has become increasingly important. With personalized discounts, coupons and promo codes businesses can offer their customers more than a one-size-fits-all approach. Read more

Ready or not, the customer experience (CX) game is on. No matter what size or industry you may play in, you are now competing based on the experience you provide to your customers. Read more